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Who Gives A Crap
Home & Household
583K/mo visits1Kactive ads
Mission-driven household DTC that transforms a commodity into a values-based purchase. Who Gives A Crap sells impact, sustainability, and feel-good consumption—not toilet paper. Subscription-friendly products, strong brand personality, and transparent social mission create impressive loyalty and retention. Funnel is simple, memorable, and highly differentiated despite operating in a low-interest category. Exceptional brand personality creates standout differentiation Social-impact mission adds emotional value beyond product utility Subscription model fits naturally with household replenishment behavior Turns a commodity category into a brand-led purchasing decision
Brand DNA
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Who Gives A Crap makes toilet paper collectible: kraft shipper boxes with the wavy blue logotype surrounded by riotously patterned individual rolls, so the product photo doubles as a pattern showcase. Voice is the brand ('Meet your bum's new best friend', 'Give back with your backside'), with royal blue as the single action/link color on white and a mint impact card quantifying the mission — 50% of profits to sanitation. Cards are stacked with proof and mechanics: New York Times Wirecutter plaque baked into the imagery, green 'Subscribe & save' corner flags, 55k-review star rows, roll-count variant chips, and 'from' pricing.
Steal this: the press-award plaque embedded in the product photo plus the mission-stat card slotted into the product grid.
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Landing page Who Gives a Crap
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Collection Who Gives a Crap
Product Who Gives A Crap
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Ads4
Comfy, strong and affordable toilet paper delivered right to your bathroom door. Ok, more like your front door — but you get the idea.
FacebookWho Gives A Crap
Running for 7 mo · 3 variants
Our funnest limited edition ever. Featuring mystical mermaids, adorable oysters and more. But be quick, stock is limited.
FacebookWho Gives A Crap
Running for 4 mo
Do good every time you go. 50% of our profits help build toilets and provide clean water where it's needed most.
FacebookWho Gives A Crap
Running for 7 mo
Bring the beauty of water to your bathroom with limited edition toilet paper. Only available for a limited time.
FacebookWho Gives A Crap
Running for 4 mo · 4 variants
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Who Gives A Crap — Hero
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Who Gives A Crap — FAQ
Who Gives A Crap — Footer
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Who Gives A Crap — Navigation
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