All brands
AG1
Health & Wellness
2M/mo visits630active ads
Elite supplement DTC built on category domination, authority, and daily optimization identity. AG1 sells becoming a higher-performing person, not greens powder, using massive trust stacking, influencer credibility, and subscription economics to justify premium pricing. Funnel is relentlessly optimized for retention and scale, though heavy branding can trigger skepticism among informed buyers. Subscription-first funnel engineered for exceptional LTV and retention Massive authority stacking through creators, athletes, and experts Premium pricing reinforces quality and all-in-one convenience perception Strong onboarding offers and bonuses reduce high-price resistance
Brand DNA
TypefaceABC DiatypeSelf-hostedclinical grotesque with mono accents
AG1 runs a strict two-color world — deep botanical green and warm off-white — so the single acid-green 'SHOP AG1' button owns 100% of the chromatic attention. The hero doubles as an itemized offer sheet: price-per-serving math, then a stacked 'first purchase includes' ledger with struck-through values (€28, €24, €17) summing to a €156-vs-€87 total, turning the gift-with-purchase into visible arithmetic. Monospaced all-caps microlabels ('FIRST TIME PURCHASE INCLUDES:') add a clinical, spec-sheet credibility layer, and reassurance microcopy (free delivery, flexible subscription, money-back) sits directly under the CTA.
Steal this: the struck-through value-stack ledger that makes the bundle's total worth explicit before the CTA.
