AG1

Elite supplement DTC built on category domination, authority, and daily optimization identity. AG1 sells becoming a higher-performing person, not greens powder, using massive trust stacking, influencer credibility, and subscription economics to justify premium pricing. Funnel is relentlessly optimized for retention and scale, though heavy branding can trigger skepticism among informed buyers. Subscription-first funnel engineered for exceptional LTV and retention Massive authority stacking through creators, athletes, and experts Premium pricing reinforces quality and all-in-one convenience perception Strong onboarding offers and bonuses reduce high-price resistance