Dermatica

Beauty & Personal Care

Clinical skincare DTC with highly optimized quiz-driven acquisition and strong medical authority. Dermatica sells personalized skin transformation—not skincare products—using prescription credibility, tailored routines, and subscriptions to maximize trust and retention. Pricing is accessible for recurring use, while the funnel is engineered for efficient CAC recovery and long-term LTV. Quiz-first onboarding personalizes the journey and boosts conversion Prescription-backed positioning creates powerful trust and differentiation Subscription model drives predictable recurring revenue and retention Streamlined clinical funnel minimizes friction and accelerates sign-ups

Brand DNA

TypefaceTWK EverettSelf-hostedclean contemporary grotesque

Dermatica is telehealth-meets-skincare: a raw, unretouched before/after slider IS the hero image, occupying half the viewport with zero studio gloss — the honesty is the aesthetic. Palette is restrained (white, black type, blush pink, one mint-green reserved for both CTAs), and the Trustpilot widget sits directly above the headline so social proof is read before the claim. Conversion stack is dense: outcome-with-timeframe headline ('Visible results in 8-12 weeks'), anchored trial pricing (£24.99 struck to £2.90), and a scrolling marquee hammering 'FIRST MONTH £2.90' as a persistent price anchor.

Steal this: the before/after slider as hero plus strikethrough trial price directly under the CTA.

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