Osea

Luxury bodycare DTC with strong clean-beauty authority and elevated self-care positioning. OSEA sells ritual, wellness, and sensory indulgence more than exfoliation, creating high emotional desirability and premium pricing power. Bundle structure supports AOV naturally, while the funnel stays elegant and trust-rich. Less aggressive on urgency, but highly effective for affluent wellness buyers. Strong luxury wellness branding with premium clean-beauty credibility Ritual-based positioning increases emotional attachment and repeat use Bundle-first structure naturally lifts AOV High-end aesthetic creates strong perceived value without hard selling