Unbottled

Beauty & Personal Care

Sustainable beauty DTC with strong eco-first differentiation and premium lifestyle positioning. Unbottled sells values and design as much as personal care, turning everyday products into identity purchases. Pricing is premium but justified by sustainability and aesthetics. Funnel is clean and sticky through refill logic, though broader mass appeal is limited by mission-first messaging. Strong sustainability positioning creates real emotional differentiation Refill/solid-product logic improves retention and repeat purchase Premium design elevates commodity products into lifestyle buys Clean branded funnel with strong identity-led conversion mechanics

Brand DNA

TypefaceDM SansGoogle Fontsgeometric sans with didone serif accents

Unbottled wraps solid-cosmetics sustainability in a warm peach-and-sky palette that feels like a birthday party: products styled as gifts tangled in a yellow ribbon, a candle-glyph hiding in the 'ANNIVERSAIRE' display type, and a 'Fait en France' roundel badge as origin proof. The salmon pill CTA is the only saturated button on the page, so 'VOIR LES PRODUITS' is unmissable against the pastel field. The top bar does promo mechanics properly: sitewide -20% with a dashed-border copyable code (UNB20).

Steal this: the copy-to-clipboard promo code in the announcement bar paired with a single-accent CTA.

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