All brands
Wisp
Health & Wellness
1.3M/mo visits300active ads
Telehealth DTC with extremely strong problem-aware positioning and high-intent customer demand. Wisp sells fast relief, privacy, and convenience—not treatment—making conversion friction very low in a sensitive category. Medical authority and streamlined access justify pricing, while recurring care opportunities support LTV. Funnel is highly optimized, though transactional execution limits emotional brand depth. Strong privacy and convenience positioning reduces purchase resistance High-intent pain-point targeting creates exceptional conversion potential Medical credibility builds trust in a sensitive health category Streamlined telehealth flow minimizes friction and accelerates action
Brand DNA
DisplayBogueBodyWork SansGoogle Fontseditorial serif over clean grotesque
Wisp de-stigmatizes intimate healthcare by pairing a frank medical headline ('Bacterial vaginosis care & treatment') in a bookish serif with warm blush/cream tones and real, unretouched skin photography — clinical honesty with editorial softness. The offset content card overlapping the photo keeps text on a calm ground while the bulleted list sells the telehealth mechanics: same-day prescription, 100% online, shipped or pickup, even partner treatment. Dual black pill CTAs split intent — 'Shop Treatments' for the ready buyer, 'BV or Yeast Quiz' for the unsure — and the Symptoms Quiz also holds a top-level nav slot as the diagnostic funnel entry.
Steal this: the condition-led landing page with shop-vs-quiz dual CTA routing by purchase readiness.
Pages2
Ads1
At-home STI testing made simple. Get peace of mind with confidential testing delivered right to your door. No waiting rooms, no appointments, no hassle.
FacebookWisp
Running for 3 mo
